The person who said, “If You Build It They Will Come,” never had to sell something. Every day there are talented artists that go unnoticed, information that doesn’t get into the right hands, and great products and services that the public never learns about.
Take for example the creator of sliced bread. In 1912, a man named Otto Frederick Rohwedder created the greatest invention – Sliced bread. Most would agree, a great invention, however, it would remain a failure until 1928. Otto finally figured how to package and market it correctly with the help of a baker from Missouri. Pre-sliced bread went on the shelves on July 7, 1928 as “Sliced Kleen Maid Bread.”
Fact is if you’re in business, you’re not just a car dealership, a real estate agent, a restaurant owner, or a widget maker, you also need to be a marketer. Rarely does a product or service sell itself; you have to position and sell it. Fortunately, you don’t have to go at it alone. There are a ton of books and a slew of How To videos on YouTube on Branding and Marketing. Or, you can hire someone to do it for you..
Creative marketing and strategy are the two vital things for building business. Sure you can market without being creative or a having strategy, but can you expect much ROI, return of investment? however they do go hand and hand. You certainly can market something without branding it, but you’re not likely to get the bang for your money. And we all know branding without marketing doesn’t really work. Again, there are plenty of great things on the market that go unnoticed.
Have a conversation with a Buzz professional. We’ll work with you to tell the best story and the paint the greatest picture of your company, product, or service.