Social Media Marketing

It’s said if you’re in business doing XYZ, you should be doing XYZ AND being a marketer of XYZ. There are so many businesses with talented, skilled people, that make terrific things and deliver excellent service that don’t do well. Why? Because they choose to not market their business, or worse, market their business without doing any research on what ... Read More »

The Importance of Branding

Why is branding so important? it’s what is remembered, whether we’re conscious of it or not. Take McDonalds, they introduce a new product every few months, as do the other fast food chains. You may or may not remember the new product, but you definitely remember the chain, their logo and maybe even their jingle. Never has it been so ... Read More »

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