It’s said if you’re in business doing XYZ, you should be doing XYZ AND being a marketer of XYZ. There are so many businesses with talented, skilled people, that make terrific things and deliver excellent service that don’t do well. Why? Because they choose to not market their business, or worse, market their business without doing any research on what really works.
That being said, what type of marketing really works? Well, that would depend on the business, but one avenue of connecting with new customers that’s overlooked or sorely untapped is Social Media. Listen if you’re on Facebook, as well your kids, your friends and co-workers, and yes, even your mother, doesn’t it make sense that would be the way to connect with new customers? The answer is yes!